San Francisco Bay Area Interactive Group
The BIG Debate: AUDIENCE VS. CONTENT BUYING Battle To The Death!
There's a BIG Debate going on — buying audience or buying content? One side believes all media planning and buying is going to become an automated, DSP-driven, technology-oriented system that provides for "audience buying" to reach your target. Blazing this path are the agencies and holding companies who are creating virtual trading desks for layering in data to target prospective consumers.
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San Francisco Bay Area Interactive Group to host ADDY® Awards
sfBIG is the new organizer of 2011 gala in San FranciscoSan Francisco Bay Area Interactive Group (sfBIG), the leading regional association of advertising professionals, announced today it will stage the ADDY Awards for the first time when it hosts the 2011 event in San Francisco next February 26.
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Give BIG!
Hello SFBIG'ers,
I recently received an emergency message from the San Francisco Unified School District asking for SFBIG's immediate help and am therefore reaching out to you.
As many of you know, Give BIG! is our community program that brings low-cost refurbished computers to kids and schools in our area. Give Big! has been working closely with the San Francisco Unified School District — helping them meet some critical needs within their network of schools 60,000+ computers across schools and community centers. The District's challenge is simply staggering and enormous. To streamline efforts and make giving as easy as possible, sfBIG has set up a form at www.sfbig.org/give_big to make it easy to DONATE NOW!
Very unfortunately, SFUSD's challenge got much, much tougher last Friday when they suffered a crushing blow to the heart of the District's IT offices.
Download the details | Click here for more info on Give BIG!.
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I've been in the marketing/business for over 10 years in San Francisco and SFBIG has been instrumental in contributing to the ad community. It's a great resource for both agencies, clients and sellers and a way to stay in connection with our ad world in SF. SFBIG has given me the opportunity to stay apprised on the business front for new companies and technologies while also having a great social element for an overall rewarding experience.
Blake Boznanski
Account Executive
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